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Clorox Enters New Category

New pool and spa products out next year.

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By: TOM BRANNA

Editor

Clorox is entering the pool care market. A new line of Clorox Pool&Spa products will launch at select U.S. retailers next year through a new initiative between The Clorox Company and KIK Custom Products Inc.  “We are excited to partner with Clorox to take their iconic brand to market in pool care,” said Stratis Katsiris, president of KIK's Classic Division. “This initiative builds on KIK's capabilities in pool products and enables us to introduce the Clorox bra...

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